Kapo - New Image


Kapo is synonym of tradition among Chileans, is every childhood’s juice. But for this new generation, it’s outdated. That’s why it needed a refeshment, a new image, for the Z Generation feels indentify. We want to talk their lenguage and we did. We use K-Pop, gamers, influencers, and every aspect of their day-to-day life. Because Kapo now that everything you like, has a flavor.



AGENCY_ McCann Santiago
CREATIVE DIRECTOR_ Diego Tolin
ART DIRECTOR_ Matias Jorquera, Rodrigo Olave, Matias Cabrera
COPYWRITER_ Jesús Franco
ILLUSTRATION_ Gabo Romero (GES)
PHOTOGRAPHY_ Jota Velasquez


jesús franco - creative copywriter - jesus.franco.3101@gmail.com