After almost 10 years of providing home warmth, the lingerie brand with Venezuelan roots and tradition celebrates its 60th anniversary by renewing its image and slogan. It's inspired by the consumers' shopping experience: Touch-Feel-Live. It is a brand essence complement that makes it an accomplice of the stories and different moments that Venezuelan women live in their day-to-day.

AGENCY_ McCann Caracas
CREATIVE DIRECTOR_ Alejandro Esteves
COPYWRITER_ Jesús Franco
ART DIRECTOR_ Rogers Colina