Kapo, a Coca-Cola Company product, is a synonym of tradition among Chileans, is every childhood’s juice. But for this new generation, it’s outdated. That’s why it needed a refreshment, a new image, for the Z Generation feels identify. We wanted to talk their language, and we did. We used K-Pop, gamers, influencers, and every aspect of their day-to-day life. Because Kapo now that everything you like has a flavor.

AGENCY_ McCann Santiago
CREATIVE DIRECTOR_ Diego Tolin
ART DIRECTOR_ Matias Jorquera, Rodrigo Olave, Matias Cabrera
COPYWRITER_ Jesús Franco
ILLUSTRATION_ Gabo Romero (GES)
PHOTOGRAPHY_ Jota Velasquez