In Venezuela, the Christmas’ mood has gradually been reduced due to the country’s reality in recent years.

However, Ford has become a tradition every December. Bringing an inspiring message based on the new attributes of their vehicles, in this case, the SYNC 3’s connectivity, was the starting point for the 2016 version

Because there’s always a way to create hope and future #Vamos2017

AGENCY_ J. Walter Thompson Caracas
CREATIVE DIRECTOR_ Javier De Bourg
COPYWRITER_ Jesús Franco, Verónika Reyes, Leomary De Lima
ART DIRECTOR_ Agustín González, Luis Rojas, Alejandro Bolívar