Latinos are a pretty superstitious bunch. Red bracelets anyone? Any self-respecting Latino keeps a folded lucky bill somewhere. It might be $20 or $1… but most likely, it's a lucky dollar in their wallet that’s ready to jump into action.

AGENCY_ VMLY&R

EXECUTIVE CREATIVE DIRECTOR_ Federico Hauri

CREATIVE DIRECTOR/ART DIRECTOR_ Ricardo Lopera

Sr. COPYWRITER_ Jesús Franco

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wendy's 'repetition'

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nido 'nido jingle'