Latinos are a pretty superstitious bunch. Red bracelets anyone? Any self-respecting Latino keeps a folded lucky bill somewhere. It might be $20 or $1… but most likely, it's a lucky dollar in their wallet that’s ready to jump into action.
AGENCY_ VMLY&R
EXECUTIVE CREATIVE DIRECTOR_ Federico Hauri
CREATIVE DIRECTOR/ART DIRECTOR_ Ricardo Lopera
Sr. COPYWRITER_ Jesús Franco